competencies
in this project.

  • Collaborative Workspace
    Collaborative Workspace
  • Community Gathering Space
    Community Gathering Space
  • Educational Enhancement
    Educational Enhancement
  • Events & Entertainment
    Events & Entertainment
  • Health & Wellness
    Health & Wellness
  • Interim Activation
    Interim Activation
  • Neighborhood Investment Strategy
    Neighborhood Investment Strategy
  • Private Equity
    Private Equity
  • Sustainable Foods
    Sustainable Foods
Explore all
competencies

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Creating collaborative workspaces for today’s unique work styles and lifestyles

With a core belief that creativity can drive revitalization, we created an innovative coworking space for a next generation of San Francisco entrepreneurs.

WeWork.com

Opportunity

The new economy has produced a unique breed of workers with unique needs. With a new approach to both work style and lifestyle, today’s freelancers, consultants, and start-ups are inherently mobile and have a desire to collaborate and conduct business without being tied to a permanent office. WeWork answered this need and has quickly grown into one of the nation’s most innovative coworking spaces. Following the great success in New York’s MeatPacking district, we recognized the same opportunity in San Francisco.

Approach

San Francisco’s Mid-Market was an intriguing, but unproven, location. The Golden Gate Theater building at 6th & Market was vacant for 20 years and often passed by without a thought by those on their way to another destination. As we spent time carefully studying the neighborhood, what we observed inspired us. We saw that our customers, the independent workers, were completely comfortable in the neighborhood—and we decided that it was the perfect space for WeWork. We purchased the building and turned it into a unique coworking space with great views of the iconic Ferry Building at the Embarcadero, and amenities like micro-roasted coffee, weekly events, and more.

Results

Today, a vacant theater that long ago housed costumes and creative performances is now a WeWork space with 500-600 people surging through at any moment. As one of the first buildings to open in the Mid-Market, it activated and energized the district and paved the way for even more revitalization in the area, where creativity and the community can once again thrive.

WeWork Summer Camp Video – Featuring Scott Plank & Adam Neumann

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