in this project.

  • Collaborative Workspace
    Collaborative Workspace
  • Community Gathering Space
    Community Gathering Space
  • Educational Enhancement
    Educational Enhancement
  • Events & Entertainment
    Events & Entertainment
  • Health & Wellness
    Health & Wellness
  • Interim Activation
    Interim Activation
  • Neighborhood Investment Strategy
    Neighborhood Investment Strategy
  • Private Equity
    Private Equity
  • Sustainable Foods
    Sustainable Foods
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Reinvigorating the Tenderloin
with a pop-up food hall

The Hall SF popped up and transformed a long-vacant billiards hall
into a place that creates and nourishes a community.



As the WeWork building and other tech businesses began making a home in San Francisco’s Tenderloin district, we saw the need for a simple gathering place where people could come together to share great food, live entertainment, and common ground.


We believe disused spaces hold potential. We purposely found a long-vacant building to host San Francisco’s first pop-up community food hall. In this old Hollywood billiards hall, we provided food stalls for some of the city’s most popular food truck entrepreneurs to serve their unique, affordable options to hungry residents. We also added communal seating and a stage for talks, meetings, and live performances. Respecting the building’s rich history, we designed around the existing architecture and left the bones of the structure almost as they were when we found them.


The Hall SF has given the Tenderloin district a much needed way to connecting everyone in the community. The Tenderloin has undergone a vast transformation into an up-and-coming destination, and businesses like Twitter, Uber, and Dolby are flocking to the neighborhood. Today, people from all over the city gather here to converse, collaborate, and experience a true sense of community.

An Inside Look

Mid-Market's renaissance is getting more firepower as its roster of projects grows
'Super pop-up' food hall feeds into plans for S.F.'s Mid-Market
Great New American Food Halls
The Hall – 2016 Global Awards for Excellence Finalist
186-Unit Building Planned for 'The Hall' Space at at 6th and Market Gains City Approval
Scott Plank-backed San Francisco apartment project gets approval
The Hall in Mid-Market to close late Sept
Impending closure of Mid-Market food hall paves way for future mixed-use development
Closing Time: 'The Hall' Makes Way For 13-Story Mixed-Use Development
‘LightRail’ artwork could bring brighter days to 2 miles of Market

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