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competencies
in this project.

  • Collaborative Workspace
    Collaborative Workspace
  • Community Gathering Space
    Community Gathering Space
  • Educational Enhancement
    Educational Enhancement
  • Events & Entertainment
    Events & Entertainment
  • Health & Wellness
    Health & Wellness
  • Interim Activation
    Interim Activation
  • Neighborhood Investment Strategy
    Neighborhood Investment Strategy
  • Private Equity
    Private Equity
  • Sustainable Foods
    Sustainable Foods
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competencies

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Advancing watershed and ocean conservation

Seafood Smart Program

Opportunity

Home to the Chesapeake Bay watershed, the National Aquarium sits on the waterfront of Baltimore’s Inner Harbor – one of the city’s best attractions for both tourists and lifetime residents. As a dedicated partner of the Aquarium, we understood the need to expand the conversation from marine life education to long-term health of the ocean.

Approach

In 2015, we provided critical seed funding to launch the Seafood Smart Program and led the effort to appoint the Aquarium’s first director of Seafood Sustainability, TJ Tate.

The Seafood Smart Program provides comprehensive education to empower stakeholders in each level of the supply chain. From watermen, food distributors, chefs, to consumers, the program promotes sustainable seafood solutions through responsibly farmed and sourced seafood and shellfish.

Results

In 2018, Seafood Smart will partner with 5 Wegmans Food Markets to establish an in-store pilot training program for employees in Maryland, Massachusetts, New Jersey, Pennsylvania, and Virginia. The curriculum will give employees tools to promote healthier and more sustainable shopping options to patrons. Ultimately, the results of the in-store pilot will inform the creation of a national curriculum for retailers, foodservice providers, aquaria, chefs, educators, and influencers across the nation.

An Inside Look

Seafood Smart
National Aquarium expanding sustainable-seafood efforts
Seafood Smart Program
National Aquarium and Wegmans Food Markets Announce Innovative Partnership
A Good Catch
Leonardo DiCaprio wants people to eat more farmed fish

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