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competencies
in this project.

  • Collaborative Workspace
    Collaborative Workspace
  • Community Gathering Space
    Community Gathering Space
  • Educational Enhancement
    Educational Enhancement
  • Events & Entertainment
    Events & Entertainment
  • Health & Wellness
    Health & Wellness
  • Interim Activation
    Interim Activation
  • Neighborhood Investment Strategy
    Neighborhood Investment Strategy
  • Private Equity
    Private Equity
  • Sustainable Foods
    Sustainable Foods
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competencies

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Supporting a start-up that’s changing the way we work

We’re backing a start-up that’s defining what “coworking” really means—and taking the concept all over the country.

WeWork.com

Opportunity

WeWork opened its first location in the Meatpacking district in 2011, with the mission to provide creative co-working spaces for entrepreneurs, small business owners, and freelancers. When we found out about the concept, we were immediate fans. Their innovative mindset was very much like the one we knew from Under Armour—and with our background and insight, we were able to recognize the need for a new way to work, and an idea that was sure to take off across the nation.

Approach

We made an initial investment in WeWork—our biggest investment in a start-up company to date. Then, the discussion turned to expansion. We identified the perfect spot for a second location: the Tenderloin district in San Francisco. The district was rough around the edges, but close to everything in the city, with plenty of transportation options. WeWork founder Adam Neumann put together the programming, and with backing from War Horse, we began to bring the building to life.

Results

The WeWork model continues to be extremely successful, providing people with the opportunity to work by themselves, but still feel like they’re part of a collective. We have continued to invest in WeWork and help them with new strategies—and over time, the company has grown to 200 locations in 64 cities.

An Inside Look

WeWork Valuation Soars To $16 Billion
WeWork Summercamp Feature Scott Plank & Adam Neumann
First Offices, Then Apartments, Now Gyms? WeWork Launches New Wellness Concept
In 2017, WeWork Revealed Its Grand Plan: World Domination
WeWork: Miguel McKelvey

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