25 Taylor Street

San Francisco / Mid-Market / 25 Taylor Street

Creating Collaborative Workspaces for Today’s Unique Lifestyles

With a core belief that creativity can drive revitalization, we created an innovative coworking space for a next generation of San Francisco entrepreneurs.

Opportunity

With a new approach to both work style and lifestyle, today’s freelancers, consultants, and start-ups are inherently mobile and have a desire to collaborate and conduct business without being tied to a permanent office. WeWork answered this need and has quickly grown into one of the nation’s most innovative coworking spaces. Following the great success in New York’s MeatPacking district, we recognized the same opportunity in San Francisco. San Francisco’s Mid-Market was an intriguing, but unproven, location.

Approach

The Golden Gate Theater building at 6th & Market was vacant for 20 years and often passed by without a thought by those on their way to another destination. As we spent time carefully studying the neighborhood, what we observed inspired us. We saw that our customers, the independent workers, were completely comfortable in the neighborhood—and we decided that it was the perfect space for WeWork. We purchased the building and turned it into a unique coworking space with great views of the iconic Ferry Building at the Embarcadero, and amenities like micro-roasted coffee, weekly events, and more.

Results

Today, a vacant theater that long ago housed costumes and creative performances is now a 53,000 square foot WeWork space with 500-600 people surging through at any moment. As one of the first buildings to open in the Mid-Market, it activated and energized the district and paved the way for even more revitalization in the area, where creativity and the community can once again thrive.

WeWork Summer Camp Video – Featuring Scott Plank & Adam Neumann

https://vimeo.com/48486762