in this project.

  • Collaborative Workspace
    Collaborative Workspace
  • Community Gathering Space
    Community Gathering Space
  • Educational Enhancement
    Educational Enhancement
  • Events & Entertainment
    Events & Entertainment
  • Health & Wellness
    Health & Wellness
  • Interim Activation
    Interim Activation
  • Neighborhood Investment Strategy
    Neighborhood Investment Strategy
  • Private Equity
    Private Equity
  • Sustainable Foods
    Sustainable Foods
Explore all

Share this story


An Innovative Neighborhood Strategy

1028 Market Street uses a temporary activation strategy to build momentum for a long-term neighborhood revitalization effort.



The Tenderloin’s name is just as unique as its twenty thousand residents. Known as the arts scene mecca, the Tenderloin is San Francisco’s most diverse neighborhood composed of long-time native residents and an eclectic mixture of young professionals, artists, and activists. We purchased 1028 Market Street to create an exciting, lively location for people from every end of San Francisco to come together to enjoy food, recreation, and community.


We transformed the disused property into San Francisco’s first pop-up food hall to encourage foot traffic and establish a presence in the community during the lengthy entitlements process. What better way to bring people to 1028 Market Street than by harnessing the power of food?


Ultimately, we propose a mixed-use residence with 10,000sf of ground floor retail and extraordinary views of Market Street. The project will breathe life into the Tenderloin with a 2,000sf court, an expansive rooftop garden, and a permanent public art piece to provide a fresh, edge to the neighborhood gathering place.

We believe that 1028 Market Street will provide a refreshing new venue for community engagement and culture building in the iconic Market Street corridor.

An Inside Look

Great New American Food Halls
Mid-Market's renaissance is getting more firepower as its roster of projects grows
WarHorse & Tidewater Capital bringing community- inspired art to 1028 Market Street
12-Story Sculpture To Scale Proposed Mid-Market Apartment Complex
Scott Plank-backed San Francisco apartment project gets approval
186-Unit Building Planned for 'The Hall' Space at at 6th and Market Gains City Approval
Under Armour exec snaps up housing site in San Francisco's Mid-Market
The Tenderloin awakens: After years with no new development, the neighborhood is about to see shovels

Share this story